Mercedes’ new BEVs are gaining traction in Europe, but weak economics and a failed first China test of its next-generation BEVs leave management more confident in its strategy than the results support
BMW’s product strategy is holding, but deteriorating economics have prompted management to pursue a faster, more responsive operating model
It’s More a Regional Channel Than a Global Brand
Clean-sheet designs let BMW, Mercedes, and Porsche show what more fully realized digital interiors look like
The grille, the Hyperscreen, and the shifting sources of distinctiveness
The new i3 arrives as the next step in an already-working formula
Different ways young brands are building an enthusiast edge
Invention and execution are different frontiers—with different leaders
Reviewers like it, and Mazda’s candor about tradeoffs isn’t undermining (so far)
Tradeoffs in a time of transition
An update that matters more than it looks