Car and Driver drove the Ferrari Purosangue Handling Speciale and was both impressed with and surprised at the handling improvements that came from software alone: That’s right: The Purosangue HS achieves its speciale handling with no new parts in the suspension. It even rides on the same Pirelli P
Digitalization, electrification, and regulation are making premium vehicles feel more alike and making brand character harder to keep legible in the product.
Automotive News: General Motors is integrating Apple Inc.’s CarPlay in its latest infotainment system, three years after upsetting some consumers by eliminating the popular interface from its electric vehicles. The new system will allow drivers to use CarPlay or Google’s Android Auto on a split screen that also
Can Porsche’s higher-volume range continue to earn Porsche pricing and meaningful scale as digital experience, electrification, practical fundamentals, and local-market fit become more important?
Can Mercedes make technology feel like a new and lasting expression of Mercedes luxury—or will democratized technology and accelerating imitation make the brand more interchangeable?
Can Tesla preserve the tolerance premium that lets it move faster and ask more of customers than a conventional automaker?
After the Model S invention wave and Model 3/Y scale wave, can Tesla keep the car product compelling in an execution phase it no longer monopolizes?
Can Genesis turn distinctive design, product character, and Korean hospitality into a coherent luxury identity that compounds across product cycles and earns durable loyalty and pricing power beyond individual product wins?
Can BMW continue to command a premium through exceptional balance while preserving driving pleasure as its organizing principle?
Clean-sheet designs let BMW, Mercedes, and Porsche show what more fully realized digital interiors look like
Different ways young brands are building an enthusiast edge