BMW · Neue Klasse Bet
BMW’s Gen6 Battery Award Bolsters Its Credibility in Core EV Technology
Recognition at China’s World New Energy Vehicle Congress strengthens the case for BMW’s internally developed EV technology
Evidence
BMW · Neue Klasse Bet
BMW’s Post-Sale Improvement Program Reaches beyond Neue Klasse Models
An example of BMW’s model for improving its Neue Klasse vehicles post-sale and spreading the technology across the broader lineup
BMW · China Competitiveness
Mercedes-Benz · China and Localized Luxury
BMW and Mercedes Have Better Products for China. How Much Volume Can They Rebuild?
Recent analysis provides insight into the brands’ China challenge and questions whether their former volume can be restored
BMW · China Competitiveness
The BMW iX3 L Gets Chinese Buyers’ Attention, but a Long Conversion Window Puts Reservations at Risk
The product is resonating so far; now BMW’s retail channel needs to convert preliminary reservations into firm orders and deliveries
BMW · China Competitiveness
Mercedes-Benz · China and Localized Luxury
BMW Meets the Chinese Market on Pricing While Mercedes Holds Out for a Premium
Both brands seek to regain pricing credibility and control; BMW is committing to lower, fixed figures, while Mercedes is preserving a premium and flexibility
Genesis · Luxury Claim
The GV90 Shows the Blueprint for Genesis’s Next Product Cycle
Genesis continues taking cues from ultra-luxury, giving the GV90 coach doors and a VIP rear-seat experience while imbuing it with Korean home-market character
Mercedes-Benz · China and Localized Luxury
Mercedes-Benz · Technology as New Mercedes-ness
The Mercedes CLA L Is Not Impressing Chinese Shoppers
Shoppers who passed on the CLA L cite driver assistance, interface, and space, suggesting Mercedes’ China problem reaches beyond price
BMW · Neue Klasse Bet
BMW Links the i3 Ramp to 10% Lower Manufacturing Costs, a Positive Neue Klasse Cost Signal
BMW has not quantified what it says is strong i3 demand, but its claimed factory cost reduction is a positive signal for the Neue Klasse system
Mercedes-Benz · Technology as New Mercedes-ness
Mercedes Restores Its Face and Compromises on Materials
The electric C-Class wins back what makes a Mercedes look like a Mercedes and gives up some of what makes one feel like a Mercedes
Tesla · Automotive Execution
Tesla Model Y Sales and Market Share Are Surging
Tesla still leads the EV market in the U.S. and brand loyalty seems to have recovered, but Tesla’s car business is increasingly reliant on Model Y
Tesla · Automotive Execution
Tesla Launches Long Wheelbase Model Y in U.S.
Tesla fills the three-row seating gap—but not the flagship role—left by the Model X with a long wheelbase model it’s been selling in China and other markets