Scott Francis
Neue Klasse Bet
Can Neue Klasse deliver ICE-like margins, credible software, and frontier EV competitiveness where it applies, while spreading enough tech into multi-energy core models like X5 to keep BMW’s broader lineup coherent and competitive?
Sustainable Differentiation
Can BMW continue to command a premium as “Ultimate Driving Machine” clarity becomes harder to sustain, and its advantage rests more on exceptional balance across performance, comfort, technology, and daily usability?
Tesla Launches Long Wheelbase Model Y in U.S.
Tesla fills the three-row seating gap—but not the flagship role—left by the Model X with a long wheelbase model it’s been selling in China and other markets
BMW's New iX3 Wins an Important Range Test
The first independent real-world testing result for Neue Klasse provides credible evidence of frontier-level EV competitiveness—at least in favorable summer conditions
Acura’s Weak Foundation
It’s More a Regional Channel Than a Global Brand
Tesla Concedes Older Cars Can’t Run Promised Autonomous Driving
Earlier failed or delayed promises haven’t hurt Tesla—this miss involves hardware, making it worth watching
Signs of Digital Interior Maturity
Clean-sheet designs let BMW, Mercedes, and Porsche show what more fully realized digital interiors look like