Weekly Reads

Genesis Enters Its Second Decade With Bigger Ambitions

Genesis has built meaningful demand but not yet a durable global brand system, while the GV90 points toward a more ambitious next product cycle

Porsche Is Learning to Live with Less China

Early evidence suggests Porsche can absorb lower volume, while Mercedes’ CLA L exposes China product gaps and BMW reports progress on Neue Klasse manufacturing costs

BMW May Be Stronger, Mercedes Sounds More Confident

The first Weekly Read: Q2 earnings, new Brand pages, and the week’s published work in one place