BMW and Mercedes Have Better Products for China. How Much Volume Can They Rebuild?
Recent analysis provides insight into the brands’ China challenge and questions whether their former volume can be restored
BMW · China Competitiveness Mercedes-Benz · China and Localized Luxury
Evidence
The BMW iX3 L Gets Chinese Buyers’ Attention, but a Long Conversion Window Puts Reservations at Risk
The product is resonating so far; now BMW’s retail channel needs to convert preliminary reservations into firm orders and deliveries
BMW Meets the Chinese Market on Pricing While Mercedes Holds Out for a Premium
Both brands seek to regain pricing credibility and control; BMW is committing to lower, fixed figures, while Mercedes is preserving a premium and flexibility