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Mercedes Holds onto Its Identity
The grille, the Hyperscreen, and the shifting sources of distinctiveness
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BMW Makes the 3 Series Transition Look Easy
The new i3 arrives as the next step in an already-working formula
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Rivian and Genesis Push the Extremes
Different ways young brands are building an enthusiast edge
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The Pioneering Tesla Model S
Invention and execution are different frontiers—with different leaders
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Mazda Says the Quiet Part out Loud
Tradeoffs in a time of transition
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The Rewired Mercedes S-Class
An update that matters more than it looks
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Tesla Moves on from the Model S and Model X
Cars aren’t the center of Tesla’s story now
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Tesla Bets and Customer Pain
Frustrated customers are a strategy cost
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Cars Are Still Cars. They’re Also Computers.
The promise of software-defined cars is real. So are their pitfalls.