Economics

Economics

McLaren Plans to Broaden Its Lineup Beyond Sports Cars

Automotive News reports that McLaren is planning to expand its lineup with an SUV, hybrid coupe, and GT: McLaren Automotive is evolving beyond its traditional two-door sports cars with a major expansion that will broaden its appeal while staying true to its performance roots. “This brand can be so

Economics

Economics

What a premium car costs to build, how it is sold, and what it earns after the sale are all in play at once.

Desirable Scale
Economics

Desirable Scale

Can Porsche restore Porsche-grade margins at materially lower volume without becoming too dependent on its 911-led two-door range or weakening the higher-volume models that provide its scale?

Economics

Luxury Economics and Portfolio Discipline

Can Mercedes rebuild pricing power across its three-tier portfolio—protecting genuine luxury economics at the Top-End while sustaining profitable scale in Core and Entry Luxury without diluting the brand?

Economics

Distribution and Scale

Can Genesis build enough balanced global scale and retailer throughput to sustain a consistent luxury experience, and make continued product and retail investment economically durable?

Economics

Neue Klasse Bet

Can Neue Klasse deliver class-leading EVs and target-level margins while strengthening BMW's broader multi-energy portfolio?

Economics

Platform Thesis

Can Tesla turn the capabilities built through cars into durable autonomy and robotics businesses with platform economics?