China was long a highly favorable extension of BMW’s global model. Local production through BMW Brilliance, China-specific long-wheelbase derivatives, growing local R&D, and the prestige of German luxury allowed BMW to adapt a globally developed proposition rather than reinvent it. China became BMW’s largest
BMW's clearest historic center was "Ultimate Driving Machine" clarity: a brand and product proposition organized around driving pleasure. Over time, that proposition broadened into an exceptionally complete integration of performance, comfort, technology, and usability. The same logic extends to powertrain strategy: BMW's technology-open
Neue Klasse is BMW's attempt to combine new battery and motor technology, electrical and software architectures, driving-dynamics systems, manufacturing methods, and design into a common technology and cost system. Neue Klasse's electronic and software foundation includes a zonal electrical architecture, four centralized 'super-brains,