About Road & Reason

Road & Reason is about the future of cars—and the present-day decisions shaping it.

The industry is shifting on multiple fronts at once: electrification, software-defined vehicles, new interfaces, self-driving, new suppliers, and new economics.

Road & Reason explores what that turns into: the cars we buy, the trade-offs we live with, and the moments where big bets become everyday experience.

About the Author

I’m Scott Francis—a longtime car enthusiast, tech obsessive, and product leader.

My goal with Road & Reason is to connect strategy, design, and technology to the real-world product: what’s happening, why it’s happening, and what it means for the cars that move us.